Brand expert Jim Boulton, a partner at Story, said Cobra was up for sale because the company hadn't fully exploited its early success.
The Story was picked up in a number of webites:

BBC News - UK

Brand expert Jim Boulton, a partner at advertising agency Story Worldwide, said Cobra hadn't...

Business Studies

The surprising sale of Cobra Beer By Tom White

The BBC quote brand expert Jim Boulton, a partner at advertising agency Story Worldwide who said Cobra hadn’t fully exploited its early success. “The lager market is hugely competitive and how Cobra gained a toe-hold via the UK’s Indian ...

Good Read

Why Cobra beer is up for sale By SZri(SZri)

Brand expert Jim Boulton, a partner at advertising agency Story Worldwide, said Cobra hadn't fully exploited its early success. "The lager market is hugely competitive and how Cobra gained a toe-hold via the UK's Indian restaurants was ...

Fight Hangovers

UK: Why Cobra Beer is up for sale By Smart Partyer(Smart Partyer)

Brand expert Jim Boulton, a partner at advertising agency Story Worldwide, said Cobra hadn't fully exploited its early success. "The lager market is hugely competitive and how Cobra gained a toe-hold via the UK's Indian restaurants was ...

Just-Drinks

In the spotlight - Cobra Beer

In addition, Jim Boulton of the Story Worldwide advertising agency believes Cobra tried to "take on the big boys by replicating their approach", ...